Are you a gamer?

Kristie Frankland, Senior Director of Marketing, RealArcade

Samantha Ryan, Senior VP, Development and Production, Warner Bros. Interactive Entertainment

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Learning about who makes and who buys games

Are you a Gamer? There are more than you think! Gamers are not just 18-25 year old men anymore!
Information Technology professionals are fascinated about the possibility of breaking into the gaming industry. To work on computer games for a living is the dream of many an IT professional. If you want to find out if you have what it takes and where the industry is going, join us to learn:

• Who’s gaming? What are the demographic differences and similarities of gamers?
• What are the industry trends and where is the industry headed?
• What is hard core vs. casual gaming?
• How do I break in to the gaming industry? What are the skills required (for both hard and soft core gaming and technical and non-technical skills)?

Kristie Frankland, Senior Director of Marketing, RealArcade

Frankland directs the Marketing activities for the most popular casual game service on the PC today, RealArcade. Her service reaches over 40 million users a month worldwide and offers games that appeal primarily to women over 35. Frankland's background in retailing to this segment with industry leaders like Nordstrom, Eddie Bauer, and Hotels.com bring insights and best practices to the casual game market.

Samantha Ryan, Senior VP, Development and Production, Warner Bros. Interactive Entertainment

Ryan oversees the development and production teams responsible for all of Warner Bros. Interactive Entertainment’s videogames, including those based on original properties, Studio franchises and outside licenses, from inception through release. Previously, Ryan held the position of President and CEO of WBIE’s wholly owned game developer Monolith, where she continues to serve as CEO. Ryan’s background includes both production and marketing. Her experience in entertainment marketing encompasses projects for Infinity Broadcasting and the Singapore Broadcast Corporation in Southeast Asia, as well as promotional campaigns for the Miller Brewing Company and Frito-Lay.

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